Jerry Bullard

One of the questions that copywriters are frequently asked is, “Where do you get your ideas?” Truth be told, there is no simple answer. Ideas for copywriting work come from a variety of sources. Some sources are simple and obvious; others are far out in left field. Let’s take a look at some.

Seven Ways Top-Performing
Companies Get Ahead of the Pack...and Stay There

New York, NY (October 2007)—All leaders want to be part of a top-performing company. All employees do, too. And partners and customers seek out businesses that are at the top of their game, as well. It's natural to want to spend our working hours engaged with dynamic organizations that flourish, not struggling ones that flounder. But have you ever wondered what makes a company a top performer? Rick Lepsinger has—and when his company did a research study on a related subject, he discovered some surprising answers.

Gerald Bullard

With the increasing number of small business websites in existence today and the fact that they are growing exponentially, it is important to understand that writing for the web and writing for the print medium are two separate specialties. Each has its own set of particular rules. The web is a totally different experience from print. There are different sets of expectations from the reader, especially with business web sites. Listed below are some points to consider when writing copy for the web.

Brian Walters

PURPOSE

The ability to calculate the break-even sales volume provides management of any small company with a financial tool that is useful in developing sales and pricing strategies and making decisions regarding capital purchases. The purpose of this article is to explain the break-even calculation and to describe some of its applications.

KINDA, SORTA, LOTS OF THE TIME!

Madge S. Thorsen

Arbitration means resolving disputes by submitting them to one or more private persons who are empowered under state and federal law to render a decision.  The decision will be binding and almost always final, because arbitration awards are rarely overturned by the courts. It generally means that the courts are not involved at all in the process at all (except perhaps to decide if the dispute is in fact subject to a valid arbitration agreement).  Arbitration comes about if and only if the parties have mutually agreed to arbitrate rather than go to court. Usually the agreement is in writing in advance of any dispute.  Many business contracts, from heavily negotiated documents all the way down to one-size-fits-all forms, contain arbitration clauses.